What Is Toxic, Biased or Harmful AI-generated Content?
An LLM, whether jailbroken or simply operating within its normal range of outputs, can produce content that's toxic, biased, or otherwise harmful to an organization, its employees, or its customers, with consequences ranging from an embarrassing screenshot circulating on social media to a damaged customer relationship to legal exposure. This risk exists even when a system is functioning exactly as designed, since model outputs are non-deterministic by nature.
Key Concerns
- Inappropriate Content: filtering material unsuitable for the intended audience.
- Competitive Missteps: preventing AI systems from inadvertently promoting or favoring competitors.